For this campaign, Fightclub partnered with AKA De Mensen and Visuals Internationals. After a first image campaign last year, Fightclub continues its collaboration with ‘Siroperie Meurens for the relaunch of the brand
De Echte Luikse Siroop and its sugar-free variant, which is made solely from apples and pears. The new campaign highlights these two ingredients, embodied by mascots that come to life in a series of social media videos. The campaign also emphasizes the various culinary experiences the product offers, beyond just the traditional bread with syrup…
